- On-PageCritical
Meta title and target keyword
Current state: Target keyword does not appear in the meta title.
Analysis: The title is usually the blue link in Google. Include your primary keyword naturally, ideally near the front, without stuffing.
Status: Critical
- Technical & PerformanceCritical
Canonical URL
Current state: No `<link rel="canonical">` in the head; the same page responds on both www and non-www variants.
Analysis: Add a single preferred URL so search engines consolidate ranking signals instead of treating near-duplicates as separate pages.
Status: Critical
- On-PageNeeds Improvement
Heading hierarchy (H1–H6)
Current state: Two H1 elements on one page; an H3 appears before the first H2.
Analysis: Use one clear H1 for the main topic, then step down in order (H2 → H3). Skipped or duplicate levels confuse crawlers and assistive tech.
Status: Needs Improvement
Full report lists every finding in your dashboard.




